![]() ![]() The report detailed how the Kindle business was one it had sought to expand in China, and cited an internal 2018 Amazon briefing document that said by the end of 2017, China had become Kindle's largest global market, "accounting for 40%+ of our world device sales volume". Reuters reported in December last year on Amazon's deep, decade-long effort to win favour in Beijing to protect and grow its business in China. It shut down its China online store in 2019. "With our portfolio of businesses in China, we will continue to innovate and invest where we can provide value to our customers."Īmazon's remaining businesses in China include cross-border e-commerce, advertising and cloud services. As a global business, we periodically evaluate our offerings and make adjustments, wherever we operate," a spokesperson for Amazon said in an emailed statement. "We remain committed to our customers in China. The company said the closure of Kindle's China business was not due to government pressure or censorship. It will also remove the Kindle app from Chinese app stores in 2024, it added. The Kindle China e-bookstore will stop selling ebooks from June 30 next year, it said, though customers will be able to continue downloading any purchased books for a year beyond that. tech firm from the restrictive Chinese market.Īmazon announced the decision on its official WeChat account on Thursday, saying it was adjusting the strategic focus of its operations and that its other business lines in China would continue. SHANGHAI, June 2 (Reuters) - (AMZN.O) said it will stop supplying retailers in China with its Kindle e-readers from Thursday and will shut its Kindle e-bookstore there next year, in the latest pullback by a U.S. ![]()
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